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Gmail, while a great email platform, is very traditional in many of the ways the setup and inbox itself works.
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Related: What Are Gmail Smart Features, How To Use Them & How They're Changing It also allowed users to save links or other information that they emailed to themselves in a separate category and it even created a way for users to snooze emails and create reminders at the top of their inbox. It would group emails about a specific event automatically and connected directly with Google Calender. Inbox automatically created different bundles that served as different categories into which emails were sorted, such as social and trips. It would group emails, both from the same newsletters as well as by content. For example, in emails of online order confirmations, Inbox would provide a photo of the item purchased and would let users know if the item had shipped without them even having to open the email. It took content from emails and gave users a compressed version of the vital information, in some cases without having to open the email at all. Inbox offered a new way to use the email inbox as a productivity tool. So, what made Google choose Gmail over Inbox? While Google incorporated some of Inbox’s features into updates for Gmail, many popular features died with Inbox. Google Inbox was launched in 2014 as a new way to manage emails but, just four years later, Google abandoned the application and instead devoted its time to improving Gmail.